Our objective with Facebook is to get young adults to reconsider the platform as a meaningful place for social discovery, and how Marketplace, Groups, Events and Reels can play a significant place in their lives.
My involvement with Meta’s Brand team and Mojo is ongoing as I help develop design concepts across different mediums.
My involvement with Meta’s Brand team and Mojo is ongoing as I help develop design concepts across different mediums.
Yes, Couch!
When Calvin Klein's campaign with Jeremy Allen White had the world buzzing, Facebook seized the moment and turned it into a marketing triumph for itself. Within hours, FB sourced the exact couch from the CK shoot and listed it on Marketplace for fans to discover. It went VIRAL. With $0 spent on talent, production or media 'Yes, Couch!' garnered 2.7 BILLION in earned media impressions with a 90% positive sentiment
This campaign won numerous awards, including a Cannes Gold, multiple D&AD pencils, Clios, AdAge Digital Campaign of the Year and a Webby.
When Calvin Klein's campaign with Jeremy Allen White had the world buzzing, Facebook seized the moment and turned it into a marketing triumph for itself. Within hours, FB sourced the exact couch from the CK shoot and listed it on Marketplace for fans to discover. It went VIRAL. With $0 spent on talent, production or media 'Yes, Couch!' garnered 2.7 BILLION in earned media impressions with a 90% positive sentiment
This campaign won numerous awards, including a Cannes Gold, multiple D&AD pencils, Clios, AdAge Digital Campaign of the Year and a Webby.
FB 2024 Stills Campaign
I designed this campaign aimed at young adults to consider FB for social discovery, and how you can deepen your interests through this platform.
I worked closely with the Facebook Brand team as well to extend their UI and Brand Assets into stills that we used to advertise on Meta’s platforms.
I designed this campaign aimed at young adults to consider FB for social discovery, and how you can deepen your interests through this platform.
I worked closely with the Facebook Brand team as well to extend their UI and Brand Assets into stills that we used to advertise on Meta’s platforms.
Where Will It Take You? Logo
I designed the logo lockup & treatment for Facebook’s ongoing campaign titled ‘Where Will It Take You?’, focusing on social discovery through their platform. This is used across all the ads and campaigns that are being rolled out under this campaign.
I designed the logo lockup & treatment for Facebook’s ongoing campaign titled ‘Where Will It Take You?’, focusing on social discovery through their platform. This is used across all the ads and campaigns that are being rolled out under this campaign.
Max’s and Tam’s Story
Facebook made two spots revolving around two people, Max and Tam, and the struggles they face as young adults, and how Facebook helps them. We kept the tone fun, quirly and relatable.
I worked on the design for the UI animations and finding a way to bridge the gap between their product and brand design to an applied asset for this ad. I also designed the end cards , animations and logo lockup for these spots, based on FB’s motion toolkit.
Facebook made two spots revolving around two people, Max and Tam, and the struggles they face as young adults, and how Facebook helps them. We kept the tone fun, quirly and relatable.
I worked on the design for the UI animations and finding a way to bridge the gap between their product and brand design to an applied asset for this ad. I also designed the end cards , animations and logo lockup for these spots, based on FB’s motion toolkit.
‘Where Will It Take You?’ Launch
A campaign that launched our ‘Where Will It Take You’ strategy for Facebook. We made a few short ads that would run across different social platforms. The ads were meant to make young adults consider Facebook to help them on their next adventure.
My role as a designer was to make all the typographic treatments for this campaign.
A campaign that launched our ‘Where Will It Take You’ strategy for Facebook. We made a few short ads that would run across different social platforms. The ads were meant to make young adults consider Facebook to help them on their next adventure.
My role as a designer was to make all the typographic treatments for this campaign.
